Cathy and Helen change their business name to Sod and made profits. Peter notices that Elizabeth’s product is already for sale by another company and she names it “Fruka”. Tom shows Peter his mock-up for the newspaper and Peter doesn’t like it.

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Peter Jones

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Tycoon was an ITV reality television show, based on the existing Peter Jones/Simon Cowell production American Inventor, which began on 19 June 2007 at 9.00pm. It was fronted by Peter Jones, who searched for entrepreneurs with ideas that he helped turn into profit-making companies. The winner was chosen by the public. The entrepreneurs were competing for support from Peter Jones and the other companies' profits. The series also included a viewers' competition in which 25% of the winning company's shares were divided between 2,000 viewers.

After two weeks Tycoon was pulled from its slot at 9pm on Tuesday night due to disappointing ratings. After missing a week, the series returned on Monday 9 July at 10pm, cut from one hour to 30 minutes and reduced from six episodes to five.

The final of Tycoon took place on Monday 23 July on ITV, with Kate Thornton as host. Iain Morgan was announced the winner of the series.

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