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YouTube, owned by Google, has become one of the most powerful online media platforms in the world, fast to be replacing the viewership of television with over 30 billion hours watched per month in 2017. Young people flock to the platform in the hopes of fame and fortune, which comes for a select few, but not all, hence the allure to ‘make it.’ YouTube celebrities are now mainstream celebrities. The result is troves competing to live their lives as monetised open-wounds for the corporate platform, constantly pleading for subscribers, attention and engagement, all at the hands of Google, its secret algorithms, and the screen culture of spectacle, pornography, and targeted advertising. On both sides of the screen, the treadmill is all about keeping the ad dollars constantly rolling. YouTube, YouTubers and You offers a glimpse into this new media and advertising world, pondering how this culture may continue to undermine our future media and informational landscape. What sort of people and world is this culture creating and perpetuating?

YouTube, YouTubers and You

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Tegenlicht in Dutch or Backlight in English is a series of television documentaries by the VPRO, a Dutch public broadcasting organisation. Backlight "aims to grasp the quintessence of prominent trends and developments" in the practice of critical journalism, and tries to improve understanding of the intricate inner workings of our modern society.

Backlight Season 17 Episode 3: Episode 3

Episode 3

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Season 17 Episodes25

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